Alia’s Newsletter: The Investor’s Insider

Our company was in need of a newsletter; a new way to engage with clients and connect with prospects. This helps to build brand awareness and create a new way to engage with our target audience.

I created the newsletter and coordinated with the company owner to make sure all the topics she wanted to include were incorporated into the structure of the letter. There is one main industry related topic which is the featured article, and two subtopics; important reminders and deadlines for industry related items and key dates/holidays of the month. To create a stronger presence locally we will want to create more of a personal feel and bring attention to how Memphis celebrates international and national holidays. It is also a great way to connect with some of our clientele who are less interested in the industry news but want key reminders and fun updates.

There is a section at the bottom for readers to email us with either questions or topics they are interested to read about in future news letters. This is a way for us to engage with our audience and make sure we are producing content that answers any common questions and topics of interest.